Table of Contents:

Section I: Getting Started
1 - This Guide
2 - About the Author
3 - Writing Non Fiction
4 - Process Overview
5 - Begin with the End In Mind
6 – Your Marketing Plan
7 - Budget and Cash Flow Projection

Section II: Resources
8 – Interns and Other "Staff"
9 - Local Writers/Publishers/Editors
10 - Outsourcing on the Internet

Section III: Some Mechanics and Technical Stuff
11 - Legal and Tax Issues
12 - ISBNs
13 – Some Design Considerations
14 - Library of Congress
15 - Copyrights

Section IV: Editing, Layout, and Production
16 - Layout
17 - Copy Editing
18 - Cover Design
19 - Cover Template and Production Variables
20 - Uploading PDFs
21 - Drafts and Review Copies

Section V: Printing and Distribution
22 - Lightning Source / Ingram Books
23 - Hulu, Amazon, and Other Alternatives
24 - Kindle and Other "Readers"
25 - Self-Distribution

Section VI: Integrating Your Web Site, Mailing List, and Payment Systems
26 - First Step: A Mailing List
27 - Be Ready to Take Money
28 - Store Software
29 - Building Your Web Site
30 - Bundling
31 - Your Other Services

Section VII: Sales, Marketing, and Promotion
32 - Pricing for Non-Fiction
33 - Your Marketing Plan (Revised)
34 – Using Social Media Effectively
35 – Give-Aways and Samples
36 – When Promotion Becomes Product
37 - Gimmicks, Gotchas, and Schemes to Avoid

Section VIII: Final Analysis
38 - Congratulations
39 – Launch Party?
40 - How Would You Do This Again?

Resources

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