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Category Archives: Marketing

Fast Content Can Boost Your Blog Traffic

Newsjacking for Your Blog These days the Internet is filled with people who want to take your money and improve you SEO (Search Engine Optimization). For the most part, these strategies are a rip-off. They essentially consist of tricking the search engines into improving your ranking. But strategies based on tricking the system just can’t…

The 3rd Annual Nonfiction Writers Conference Returns May 8 – 10

The Nonfiction Writers Conference is Back! Early Bird Registration is Now Available! I’m excited to announce that the Nonfiction Writers Conference is back, and it’s better than ever! This conference includes 15 expert speakers over three days and best of all, it’s completely virtual! All you need to participate is a phone or Skype. Check…

What is Successful Marketing?

I have a quick question: What is successful marketing? My answer would be . . . Whatever gets people to take the action you want. I like to tell people that the most successful seminar I ever promoting is one that I never held. It was in 1999. I was marketing Y2K seminars in order…

Marketing Ideas for Authors

I have a couple different companies and many, many products. Do I do a lot of marketing. Some works and some doesn’t. More importantly, some works some of the time. Almost nothing works all the time. That’s why I do lots of different things. Because of some networking circles I’m in, I meet a lot…

Bay Area Meetup: How to Become a Keynote Speaker

Strap in for a rocket ride with international Keynote Speaker Patrick Schwerdtfeger. On February 21st, he’s holding a Meetup.com gathering entitled . . . How to Become a Keynote Speaker Find out more and RSVP at http://www.meetup.com/academy/events/50942932/ Deets: – February 21st – 6:00 PM – Berkeley, CA About Patrick: Patrick Schwerdtfeger is the author of…

Interview Posted: Mark Coker from Smashwords

Mark Coker, the founder and CEO of Smashwords, visited the California Writers Club in Sacramento today. We had about 50 people, and Mark put on a great presentation entitled “Ebook Publishing Checklist.” I recorded a short interview with Mark afterword. Download the Interview Here Ebooks are clearly the future . . . or at least…

“Publish Your First Book” Nominated For 2012 Small Business Book Award

FOR IMMEDIATE RELEASE “Publish Your First Book” Nominated For 2012 Small Business Book Award Cleveland, OH, January 21, 2012 -   “Publish Your First Book” has been nominated for a 2012 Small Business Book Award in the category of Marketing. The Small Business Book Awards recognize business books that were published in 2011. Small business owners…

Hey. Pssst. SEO and Blogging Might Not Be Any Good For You

Ready for the dirty little secret of social media marketing? Gulp. Most successful businesses do not “Search Engine Optimize” their web sites. Most successful businesses do not blog. Most successful businesses do not spend time on Facebook. Most successful businesses don’t Tweet. I’m not telling you that you shouldn’t do those things. I think those…

Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business

My friend Stephanie Chandler has a new book! Stephanie is the goddess of online marketing and promotions for “infopreneurs.” In fact – she wrote the book on it! See From Entrepreneur to Infopreneur. Anyway, Stephanie sent me this note, so I thought I’d pass it along. —->8   snip   8<—– Dear Karl, I have been working…

Deadline Jan 15 for NCPA Awards

The Northern California Publishers and Authors hold an annual Book Awards competition. 2012 will be their 18th annual competition. It is for books published during calendar 2011. The deadline for submitting your book is January 15th. See the Competition Rules http://www.norcalpa.org/documents/Awards%20program/NCPA_Awards_2012_Rules_FINAL_121711.pdf and 2012 Award Entry Form http://www.norcalpa.org/documents/Awards%20program/NCPA_Awards_2012_Entry_Form_FINAL_121711.pdf General information on NCPA can be found at…

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